Business & Management
The Business and Management track looks at the game development process from the standpoint of running the business and offers proven strategies for the developer who needs to understand complex business issues.
Featured Sessions & Speakers
Going Online: Moving from Boxed Titles to F2P
Speaker: Ralf Adam (Vice President Publishing, Gameforge Productions)
Session Description:
The presentation is aimed at all development teams who have been working on traditional boxed titles – regardless of the platform – and are now planning to (or have already begun to) realign their studio towards the development of online games. When developing an online free-to-play title even experienced studios often run into pitfalls and typical misconceptions. The talk will take a close look at those risks by presenting key learnings and postmortems. It will clearly outline the differences between both development worlds by analyzing all stages of the development cycle, from the first idea to the inevitable live team. Read more...
Current State of the Russian Games Industry
Speakers: Konstantin Popov (Russian Assoc. of Devs of Interactive Tech), Dmitry Lyust (Biart Studio)
Session Description:
The Russian Game Industry has had a new step of the development, many companies have estimated necessity of present their services on the international market. The country is focused on new technologies. Own Silicon Valley created under protection of Russian president Dmitry Medvedev. At 2010 was created the first profile Association – RADIT. In this session we will tell about development of the game industry in Russia, features and market tendencies. Read more...
Keys to Successful iPhone Game Marketing
Speakers: Jos Ruffell (Sidhe), Paul Bettner (Newtoy Inc.)
Session Description:
Publishers and developers are constantly looking for ways to solve the biggest issue with creating games for iPhone, discovery. If people don’t know about your app and can’t find it, it’s impossible to make money in the market. The participants of this session will discuss what you need to do to have success in today’s iPhone market. From the effectiveness of advertising, to code giveaways and promotions, if you’re creating a game for iPhone, this session will better prepare you for the task of marketing your game. Read more...
Global Video Games Investment Review
Speaker: Tim Merel (IBIS Capital)
Session Description:
The video games industry is big, getting bigger and changing, with console game costs, revenue and risks accelerating and online/mobile games growing and fragmenting the market. Investment dynamics are entering a new phase, with growth investment opportunities in online and mobile games, as pure console sector growth is flat (and risky). Read more...
What You Must Know to Build a Successful Customer-Centric Cross-Platform Strategy
Speaker: Mari Baker (PlayFirst)
Session Description:
This discussion, will explore the business perspective related to building engaging, enduring game brands. Using the ever-popular PlayFirst Dash brand as a case example, Baker will discuss the basic elements necessary to create, publish & market game brands that touch a cord with tens of millions of consumers around the globe. Pertinent market research will be shared to show how transitions in the game industry drive brand development from a business perspective. Baker will also discuss how brands today are extended across platforms such as mobile and social. Read more...
All These Platforms and Business Models: How do I Target My Game?
Speaker: Don Daglow (Don Daglow Interactive Entertainment)
Session Description:
Don Daglow has led teams for 30 years, from the Atari vs. Intellivision wars to the 360, PS3 and Wii. Now an independent Game Producer and Designer, he works with start- ups and established publishers on platforms from consoles to social media.
In this session, he'll share how to look at platforms, distribution methods, business models and audiences and answer the critical question, where will people play my next game, and how will they buy it? Read more here...
The Year in Social Games
Speakers: Steve Meretzky & Dave Rohrl (Playdom)
Session Description:
It's been an incredible year in gaming's hottest sector, and Dave Rohrl and Steve Meretzky present their popular annual recap of the most interesting developments in social gaming. In the last year, social games moved beyond just mobs, farms, and poker to explore lots of new themes, game genres, and audiences. Read more here...
Monetizing Social Games
Speakers: Randall Lloyd (RockYou)
Session Description:
Monetizing your social game starts with making a good game. Learn about key metrics, the network effect, and engagement strategies that can help you develop a successful social game. Read more here...
Keep checking back for more session updates.
