CONFERENCE
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PRODUCTION
In recent years, game industry production challenges have been split between massive budgets for AAA console games, and significant new production challenges from social, online, smartphone and other emerging types of game. The goal of the Production Track is to provide developers with concrete tactics for managing game production, no matter what size or scope your game is.
HIGHLIGHTED SESSIONS
Seven Silver Bullets in Production and Operation of Free-2-Play Browser Games
Christopher Schmitz (Ubisoft Blue Byte)
Benedikt Grindel (Ubisoft Blue Byte)
Benedikt Grindel (Ubisoft Blue Byte)
Two years into the development of free-to-play browser games, Ubisoft Blue Byte has successfully launched The Settlers Online, recently announced Silent Hunter Online and has several unnamed titles in production. In this talk Christopher Schmitz and Benedikt Grindel will identify the key factors that are critical to the success of their game products. This talk will present both the theoretical foundation and war stories about how Ubisoft Blue Byte started this new business and will share their current "Silver Bullets" on how to develop and operate games successfully.
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